Control and out-of-control situations. Consumers come in any and every form, from those who seek quality iris and have the means to pay the price for the best to those who look at the price tag first and compromise on quality and everywhere in between.
They are faced with problems of low water pressure. Also, since showrooms are already showing signs of preference to the brand, it will boost the image of Quartz as a very stylish product.
This example is a quintessential instance where multiple branding is the best option. To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization.
But, within this Individual customer category there are sub-segments based on varying needs. Squattest, Johannesburg, and Shower, to penetrate these markets.
Following is Nations matrix that suggests corporate growth strategies: The Aquavalve is currently a Standard Customer product. Customers in this category expected performance and service as a base criteria to be on their qualifying list of products.
It is suggested that Aqualisa offer the price of Quartz to plumbers at a low price but insist to sell it at standard value to customers. Aqualisa currently has a channel of distribution in 25 percent of these shops in the United Kingdom.
On the other hand, the main advantage of catering to this segment with this product is to create another strong brand apart from Gainsborough. Comparing Quavered Value to Quartz Standard: It is agreed that the costs will be high and is a risky proposition.
The disadvantage is that the market is small for this type of shower and there can be potential cannibalization. Since, price is very important to this category they do not like to spend money on solutions that require excavations as they would increase installation costs.
It provided the user to take shower at the optimal water temperature which is comfortably hot as the temperature control is automatic. Why is the Quartz shower not selling?Aqualisa Case Study Essay - Q1.
Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation.
Aqualisa Quartz: Simply A Better Shower Essay - Customers Shower buyers fall in three pricing.
Quartz provides high flexibility of installation – the use of remote processor to control the thermostatic mixer valve has overcome the need to excavate (since it can be conveniently placed anywhere close to the shower Inhere there is access to water pipes) and has tremendously reduced installation times and costs.
Case 2: Aqualisa Quartz: Simply a better shower 1. Executive summary Aqualisa launched an innovative shower incalled the Quartz shower.
The Quartz product line must be the pre-eminent thermostatic mixer shower product of Aqualisa and the Shower Industry. It cannot be marketed together with the Aquavalve line while discrediting the line itself. Aqualisa Quartz Showers Market and Business Analysis. Print Reference this. Disclaimer: 1 Introduction/Case study analysis.
Aqualisa quartz shower, the top, state of the art product of the Aqualisa, was launched in May The presence of the product in the trade shops would mean better chances of exposure to the consumer. IntroductionAqualisa Quartz: 'simply a better shower' - a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago.
The product described by one /5(16).Download